Why Emerald City Smoothie? Overview | Franchise Application | Start-Up Costs
Franchise Questions? T he concept
Emerald City Smoothie a two-in-one business concept that marries incredible tasting nutritionally dense smoothies and health focused retail supplements and snacks. At the center of the Emerald City Smoothie value proposition is a great tasting product and outstanding service. The best description of our smoothies is that they taste fresh, like just-picked fruit off the tree. Once customers try the product, they come back.
The Emerald City Smoothie Customer Study, by integrated brand experts Parker LePla, shows the following: - 100% of customers indicate that they will buy additional smoothies from Emerald City Smoothie in the future
- A large majority of our customers visit our stores three or more times per week
- 64% of our customers say being an Emerald City Smoothie customer tells the world they are health conscious
- 39% were referred to Emerald City Smoothie by a friend
- Customer top-three buying criteria include taste 32%, service 25%, and health 21%
- Emerald City Smoothie scored an average 4.29 on brand strength on a scale ranging from -5 to +5. A 4.29 places these customers in the Committed level, which is characterized by extreme loyalty, a willingness to pay more than for a competitive product and a desire to tell others about the brand.
This customer behavior makes Emerald City Smoothie a strong brand. In addition, industry as a whole benefits from America's need to embrace a healthier lifestyle and combat obesity. A report by Mintel, Chicago, February 2007 showed the U.S. smoothie market hit $2 billion in sales. Insatiable demand and creative expansion of the category send smoothies into the multibillion-dollar zone. "Consumers are embracing the (smoothie) trend in a major way, and for a variety of different reasons." "Consumers are attracted to smoothies because they are seen as a healthier option to most sweets and on-the-go meals," writes David Lockwood, director of Mintel Reports. Our customers appreciate taste and health
Emerald City Smoothie customers span all age ranges, they value good health-most exercise regularly and many belong to gyms. They value great tasting beverages and seek out Emerald City Smoothie smoothies as a healthy alternative to fast food. They consider their smoothies to be either a meal substitute, a treat or a way to reinforce their exercise regimen and health goals. They also value being part of the Emerald City Smoothie community where they connect with staff and other customers to reinforce their health goals. A majority of our customers stop in several times a week-33% of customers frequent our stores 5 times a week or more, 19% come in 4 times and 15% come in 3 times per week. While in our stores, many customers also buy protein bars and other nutritional supplements based on their health goals. Contact us for more information about owning a franchise
Emerald City Smoothie Business Development
206-230-5556
1-800-805-5652 Interested in joining franchise team? Take the first step by filling out our online application. Click here. 
Emerald City Smoothie Nutrition Center and Smoothie Bar is a trademark of E.C.S. Company, LLC.
Copyright 2003-2005 E.C.S. Company, LLC. All rights reserved.
This information is not an offering of a franchise. An offering can only be made with an offering circular, which must be filed first in certain states. Filing does not constitute approval by the state. The name and address of the franchisor are E.C.S. Company, LLC, 8015 SE 28 th Street, Suite 300, Mercer Island, Washington 98040. The primary trademark of the franchisor is Emerald City Smoothie Nutrition Center and Smoothie Bar (and Design). Franchises are currently only being awarded in those jurisdictions that do not require presale registration of the offer and sale of franchises, or in which we are registered. Offers are not currently being made in certain states. Any reproduction, use or distribution of these materials is expressly prohibited. |
